Charles
Whelon
Cell:
415.516.4612
SUMMARY
OF QUALIFICATIONS:
- Art Director with over fifteen
years professional experience designing, illustrating and animating print and
web graphics for a diverse range of clients.
- Strong web production skills
developed building complex interactive web banners, landing pages and emails in
HTML or Flash using actionScript.
- Advanced print production skills
developed building complex press-ready mechanicals for leading high-end
clients.
- Editorial and copywriting
experience.
SOFTWARE:
Adobe:
Photoshop, Illustrator, ImageReady, InDesign, GoLive, After Effects, PageMaker,
Premier, Streamline
Macromedia:
Dreamweaver, Flash, Fireworks, FreeHand, Director
Microsoft:
Word, Excel, PowerPoint
QuarkXPress,
HTML, JavaScript, BBedit, ActionScript
EMPLOYMENT:
OgilvyOne
Worldwide, San
Francisco, CA
Jan 2005-
Present
Art
Director
Art
directed and built Flash web-banners for clients including Yahoo!, Ford,
Barclays iShares, Mattel, and Cisco, according to strict time & k-size
limits. Created and implemented designs, maintained styles and brand guidelines
over a multitude of concepts and sizes. Wrote actionscript code for
interactivity, including advanced use of adTween and other classes. Art
directed & concepted print pieces for Yahoo!, Barclays iShares, and Cisco.
Built HTML emails & web pages using ImageReady, Dreamweaver and BBEdit.
Illustrated graphics for use in online and print ads and storyboards in Adobe
Illustrator, Flash and by hand. Drew storyboards for ad concepts. Also animated
artwork provided by external illustrators. Researched photos for ad concepts.
Managed daily workflow in Lotus Notes. Oversaw all agency print mechanical
creation in Adobe InDesign & print job procedures. Developed job
sheets and build job slugs to track job progress. Responsible for managing art
studio and maintaining/ordering art supplies. Provided vacation coverage for
Production manager, overseeing studio workflow and job allocation etc.
Supervised the collection of assets for Flash development at photoshoots,
directing actors and photographers and coordinating with videography.
Freelance
and Contract Work
Jan 2000
– Dec 2004
Charles
Schwab, San
Francisco, CA
Assisted in
all areas of production of graphic communications, as a studio team-member in the
large in-house design agency within this international S&P 500 brokerage
firm. Delivered highly detail-oriented work to rigid brand standards, and
following current quarterly campaign styles. Managed many types of digital
files across different platforms within a large and complex archive structure.
Built and released print-ready mechanicals in Adobe InDesign CS for all types
of promotional and informational materials. Released files to printer in
PDF-X1a format, used custom AppleScripts to complete channel deployment
procedures. Built fillable versions of application forms in Adobe Acrobat.
Created static and animated web banners for national advertising campaigns in
Flash and ImageReady from layouts provided by art directors. Web banner
concepts needed to be implemented across a wide range of dimensions and
formats, within strict file-size limitations. Contributed animated
infographics, menus and other sequences to large-scale Flash presentations and
CD-Rom projects. Created Flash animations for in-store plasma screen displays
and PC Screen Savers. Built HTML emails and web pages for Schwab.com website in
BBedit.
New York
Public Library, New
York, NY
Created
character illustrations and other elements in Adobe Illustrator/Macromedia
Freehand format use in web-based e-learning tutorial built in Macromedia Flash.
Carus
Publishing, Peru,
IL
Drew
illustrations and cartoons for childrenÕs educational magazines including
Cobblestone (History), Odyssey (science) and DIG (archeology), Faces
(International Travel). Regularly featured illustrator for humorous ÔDid You
Know?Õ cartoon spots.
Williams
Sonoma, San
Francisco, CA
Worked in
brand packaging division to design and implement print-ready packaging
mechanicals in Illustrator for seasonal products under tight deadlines.
Produced illustrations for packaging.
Rottingwood
Design, Villa
Grande, CA
Manipulated
photographic illustrations in Adobe Photoshop for invitations to the Breast
Cancer Funds's annual fund-raising event.
Loomis
Group, San
Francisco, CA
Illustrated
a trio of superhero characters in Adobe Illustrator for client Informatica.
Each character represented one of the clientÕs flagship software products.
Created a series of carton characters in Adobe Photoshop for a direct mail
piece for client WebEx. Produced cartoon illustrations of historical figures
and events in Adobe Illustrator for use in Macromedia Flash animation for
client WebEx. Designed and illustrated a series of game characters for use in
direct mail piece.
Wrecking
Ball Design, San
Francisco, CA
Created
print-ready mechanicals for ads and promotional products for client Network
Associates (McAfee). Draw cartoon illustration for the agencyÕs annual Christmas
card.
Damore
Johann Design, San
Francisco, CA
Completely
illustrated three books of 24 color spreads each for the LeapFrog
'SuperLeapPad' within a timeframe of only 3 months. Created print-ready
packaging mechanicals in QuarkXPress, Adobe Illustrator & Photoshop for
the 'American Greetings
CreataCard', 'PrintMaster' and 'LearnToSpeak' series of software, published by
Broderbund. Created print-ready retail product packaging mechanicals in Adobe
Illustrator & Photoshop for LeapFrog toys early learning and grade school
product families ('Hug & Learn Baby Tad', 'Phonics Bus', 'Twist &
Shout', 'Learning Drum'). Maintained consistency of brand across diverse and unusually
shaped boxes and dielines. Compiled, co-wrote and laid out the 300 page
'Leapfrog Corporate Design Style Guide' outlining the implementation of
company's brand message in QuarkXPress. Created searchable, indexed PDF version
of catalog in Adobe Acrobat. Developed and implemented JavaScript rollovers in
agency's website using Dreamweaver and hand-coding JavaScript.
Sperling
Sampson & West,
San Francisco, CA
Ad agency
specializing in medical and biotech clients. Worked closely with art director and senior designers to
create comps in Photoshop for print ads. Built mechanicals for tradeshow booths
for clients including Genentech and Gilead. Assisted in the creation of annual
reports for leading biotech companies.
Banana
Republic, San
Francisco, CA
Designed
and implemented promotional materials for Customer Experience division. Created
mechanicals in QuarkXPress and managed image output for seasonal product books.
Dark
Furies Publishing,
El Cajon, CA
Drew spot
illustrations for role-playing game modules.
Discovery
Channel Stores,
Berkeley, CA
Built
mechanicals in QuarkXPress for seasonal product display guides. Manipulated and
clipped images in Adobe Photoshop. Assisted with photography of merchandise
display set-ups.
Decodence, San Francisco, CA
Designed,
built and illustrated website using Dreamweaver, Photoshop, ImageReady,
Illustrator and Fireworks. Website contains company information and online
store offering a wide selection of the original Art Deco and other 20th Century
furniture and accessories available in the company's physical store. Worked
closely with owners to achieve an elegant design solution that communicates the
distinctive style of the physical store. Performed compatibility testing for
cross platform issues. Maintenance duties include updating store inventory by
retouching, scaling and cropping digital photographs of merchandise.
Charyn
Asset Management Group, San Francisco, CA
Designed,
developed and implemented website using Dreamweaver, Photoshop, ImageReady,
Illustrator and Fireworks. Website contains auction house's corporate
information, details on upcoming auctions and links to online auctions. Met
with owners to determine requirements. Presented several design solutions to
achieve a robust, functional design that conveys a simple message of
professionalism, trustworthiness and reliability to the user. Worked with
C.U.S. Systems, provider of Charyn's auction management software, to integrate
this with back-end of website so that information is automatically logged into
Charyn's central database. Implemented email opt-in builder to collect data
from buyers interested in being notified of upcoming auctions. Performed
compatibility testing for cross platform issues. Implemented basic CGI form
functionality. Maintenance responsibilities include updating information on
current auctions, and working closely with PR consultant to time the release
and availability of information on high profile auctions to the media, e.g.
WebVan.
Mr.
Potz, San
Francisco, CA
Acted as
creative consultant for this small startup company. Developed cartoon
characters and designed associated materials, including website, marketing
collateral, product packaging and teachers' resource materials, for an
innovative new line of educational products designed for children.
Goodman
Games, Atlanta, GA
Painted
spot and cover illustrations for 'Dungeon Crawl Classics' line of role-playing
game modules. Illustrated 2 decks of cards for 'Geek Wars' collectible card
game, also illustrated box packaging and did all logo and graphic design for
the game.
John
Walker & Company,
San Francisco, CA
Designed
and built original company website, using Adobe GoLive, Photoshop.
Designed
labels for company's own brand wine labels.
IdeaDollar.com, San Francisco, CA
Worked with
company founder and CEO to develop "Ideas Eddie" character for
website. Designed illustrated and animated character.
Kisso.com, San Francisco, CA
Created
cartoon characters to promote this small importer's product lines.
Communications
West, San
Francisco, CA
Drew
storyboards for advertising campaign proposals submitted to clients (P&O
Nedlloyd Shipping and CFMovesU.com). Storyboards drawn to briefs supplied by
company CEO.
BBC
Worldwide Ltd.,
London, England
Illustrated
'Everyday Science' and 'Down to Earth' coursebooks. Illustrated 'Ace Lightning'
comic strip as a tie-in for kids TV series of the same name.
Woods+Woods
Design Communications,
San Francisco, CA
As
Contractor: 01.99 - 12.99
Full Time:
01.00 - 01.01
Interactive
Designer
Developed,
built and implemented client websites. Assisted in design, illustration and the
production of complex print-ready mechanicals for retail product packaging.
Implemented and maintained company websites in HTML and Flash using Adobe
GoLive and Macromedia Dreamweaver through several design changes. Maintained
database of Woods+Woods 'portfolio cards.' Retouched and output portfolio
images for use on print and web including creation of photo-realistic 3D box
images from flat mechanicals.
Clients
included:
Intuit: Created mechanicals in
QuarkXPress, Illustrator and Photoshop for retail software products Quicken,
Quicken Deluxe, Quicken Home & Business, Quicken Suite, TurboTax, Turbo Tax
Deluxe, TurboTax Home & Business, MacInTax (1999 and 2000). Worked with key
marketing personnel to manage variations in similar copy across different
products in simultaneous production and to implement findings of focus group
testing conducted at each major phase of design.
The
Learning Company/Broderbund: Built mechanicals in QuarkXPress, Illustrator and Photoshop. Assisted
in design and produced illustration comps of retail software products for
'Learning Buddies' and 'Creative Wonders' lines, 'Reader Rabbit' series.
Products featured licensed characters 'Arthur,' 'The Cat in the Hat' and other
Dr. Suess properties, 'Dragon Tails', Maurice Sendak's 'Little Bear'. Worked
closely with copywriter and brand manager to ensure consistent brand messaging
across product lines.
Genealogy.com/Broderbund: Built mechanicals in QuarkXPress,
Illustrator and Photoshop for #1 selling retail genealogy software product
family, 'Family Tree Maker'. Retouched scanned images in Photoshop.
Network
Associates/McAfee:
Illustrated software packages for McAfee 'Firewall', 'VirusScan Handheld' and
'Student Survival Kit' using Illustrator and Photoshop. Produced illustration
comps, submitted design proposals and assisted in mechanical creation in
QuarkXPress for other products in McAfee's line including 'QuickClean' and
'Toolkit'.
McAfee.com: Submitted design comps for product
package design, illustrated product package in Illustrator and Photoshop, built
package mechanical in QuarkXPress.
MedePass.com: Assisted in website design using
Illustrator, Photoshop and ImageReady. Met with client executives and website
engineers to develop front-end of website and ensure integration with back-end
functionality.
Palo
Alto Software:
Built Mechanicals using Quark, Illustrator and Photoshop for 'Business Plan
Pro' software.
Pocket
Express: Worked
with CEO to develop, build an implement company website using GoLive,
Photoshop, ImageReady and Illustrator. Oversaw and assisted in front-end design
of website. Illustrated 'Pocket Express Entertainment Pack' retail product
package in Photoshop.
MacPeople, Oakland, CA
09.97 -
12.99
Production
Artist
Performed
high-end graphic production work for leading advertising agencies, retail
product packaging firms and design studios throughout San Francisco Bay Area.
Clients
included:
Butler
Shine & Stern:
Worked under production manager to build mechanicals for nationally run print
advertising campaigns for clients including Borders Books, 989 Studios, Round
Table and Millers' Outpost in Quark.
Electronic
Arts: Worked in
production department to create retail product packaging mechanicals and print
ads for products Shogun, Fleet Commander and NHL 99 using QuarkXPress and
Photoshop.
Goldberg
Moser O'Neill:
Produced mechanicals for print ads using Quark. Clients included Dell
Computers.
Axion
Design: Created
mechanicals in Adobe Illustrator for retail product packaging for Hewlett
Packard and Blue Bunny food products.
Monster
Cable: Worked with
design director and copywriters to assist in all aspects of product and
collateral design and production at in-house creative department. Worked within
rigid company design guidelines. Built mechanicals, created technical
illustrations and diagrams and retouched scanned images for brochures, manuals,
web, point of purchase displays, trade show booths, retail product packaging
and blister packs.
Zoo
Advertising:
Assisted creative director in design, layout and copywriting of print ads for
Fresh Choice.
PowerFoods,
Inc.: In-house
design department. Retouched photo images and assisted in layout of product
packaging, collateral and print advertising for Power Bar, Power Bar Harvest
and other proprietary brands
IDEO: Built Interactive presentation in
Macromedia Director for a client pitch.
Foote
Cone & Belding:
Worked with production manager and designers to lay out and create mechanicals
for print ads and promotional collateral for clients including Levis' Dockers
and 3Com. Assembled comps and mounted displays for client presentations.
Deloitte
Consulting:
In-house design department. Produced corporate collateral and pitch material
using Windows, Freehand, Quark and PowerPoint. Worked overnight shifts at short
notice to complete important company presentations.
String
Letter Publishing:
Designed and laid out pages in QuarkXPress for consumer titles Strings Magazine
& Acoustic Guitar Magazine.
Creative
Copies (The Copy Shoppe), San Francisco, CA
09.95 -
09.97
Graphic
Designer
Responsible
for all digital design and output in busy downtown service bureau.
Created
original camera-ready artwork and mechanicals on the Power Mac. Designed,
typeset and created layouts for newsletters, business cards, resumes,
brochures, menus, invitations and flyers. Provided final pre-press preparation
and troubleshooting of customer documents for imagesetting and printing,
including trapping artwork and color matching. Converted client documents to
appropriate formats for print output. Oversaw and managed output of client
documents in various formats through Fiery.
Clients
included:
San
Francisco 49ers:
Designed Season ticket holder handbook, Season tickets, Luxury Suite passes and
parking passes for 1997 season.
Combs
& Greenly/ALTR-NET: Worked with marketing director to design stationery, print ads and
marketing collateral for litigation technology firm using QuarkXPress,
Photoshop and Illustrator.
MC
International: Worked
with marketing director to design and layout company's quarterly newsletter
using QuarkXPress, Photoshop and Illustrator.
Golden
Gate University:
Designed and laid out quarterly 'Faculty News' using Quark, Photoshop and
Illustrator.
AMR Ltd., Basingstoke, England
10.92 -
5.95
Illustrator
& Editorial Assistant
Worked on
award winning, internationally distributed language coursebooks and other
educational products, produced for clients including Heinemann Educational,
Macmillan ELT, BBC English.
Illustrated
text, Comic strips, board games, puzzles, showcards and storybooks. Also
assisted in production, editing and proofreading.
Supervised
recording sessions of audio material for Addison-Wesley/Longman book series.
ADDITIONAL
EXPERIENCE:
The
Haight-Ashbury Free Press, San Francisco, CA
04.95 -
01.00
Webmaster,
illustrator, copy editor and writer
PageMaker,
Dreamweaver, GoLive, PageMill, SiteMill
Pewfell, Online Comic Strip
01.01 -
Present
Writer,
artist, animator & webmaster
Strip is
published online by ModernTales - http://www.moderntales.com, and in print by
Wingnut Games: http://www.wingnutgames.com
For several
years the strip was produced on a daily basis. Currently it is updated once per
week using: Dreamweaver, GoLive, Flash, Photoshop, ImageReady, BBEdit
EDUCATION:
Academy
of Art College, San
Francisco, CA. 09.97 - 12.97
Graduate
Study: Figure Drawing (A), Computer Arts (A)
City
University, London,
England. 09.88 - 06.91
BSc. (Honors)
Degree in Business Studies
Wellington
College, Berkshire,
England. 01.83 - 06.87
'A' levels:
Mathematics (A), Physics (B), Chemistry (C), Art (C). 'O' Levels: Mathematics
(A), Advanced Mathematics (A), Physics (A), Biology (A), Chemistry (A), History
(B), General Classics (A), French (B), Advanced French (C), English Literature
(A), English Language (B), Art (A)
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